Neon is a new platform from EngineeringUK which brings STEM to life through real-world engineering. Neon curates experiences to save teachers' time and attention when looking for engaging activities for their students.
Clearleft were tasked with creating a new brand and designing the digital architecture for the as-then unnamed platform in a particularly short time frame. The entire brand proposition and visual direction were defined and refined in a matter of weeks via a series of workshops and playbacks.
As visual designer on the project, my main responsibility was navigating the project team towards a suitable visual direction that would feel appropriate to the platform's users.